About Us

Our Focus

Bet Foundry’s primary focus is the creative design and production of exciting and entertaining games and content for the online gambling market.

Although we have produced almost every game type to date, we found ourselves specialising in Slot machine and Scratchcard production.

We love to breathe life into game themes and characters but always have our eye on usability and game play. Betfoundry is an amazing creative and programming team who are best of breed at what we do.

We all make it our business to love this business and continually strive to be ahead of the game.

Our Management Team

Moshe Adir - CEO and Founder

Moshe is a serial entrepreneur in the internet space and is also founder of the long standing Vegaskings.com. Moshe has been working in the online world since its inception 15 years ago. During this time he launched many world firsts in the online space: He founded Stonewall Productions, South Africa’s top corporate web development agency and serviced many international brands such as Metropolitan, Investec, Old Mutual, Redbull, VW etc.

When the online gaming industry started Moshe assisted in building many of the world’s first online gaming sites and positioned VegasKings.com as a focused gaming agency. Vegaskings has flourished over the last 12 years and consults to and services the world’s leading online gaming brands such as Ladbrokes, Betfair, 888 among others. Due to his experience in the market he saw a strong gap to create a strong game development service which lead to the birth of Betfoundry 2 years ago.

Moshe has experience in dealing with most aspects of the business including software, creative development, marketing and is very strong in sales, strategy and new business development.

He sees himself being the primary business driver of Betfoundry and has a long-term goal in creating a world leader in Game development and design.

Robert Ramsden - CTO and Founder

Rob is co-founder and head of technology at Betfoundry. He has been a champion in the Game development space for well over a decade. 14 years ago he also founded Digital Junction which was one of the world’s premier development resource management agencies. This is where he built strong relationships with best of breed game developers. Over the years Rob has lead complex projects within the online gaming space covering many different verticals from casino gambling to lottery products.

Rob has always loved complex challenges and gets his mind wrapped up into Random Number Generators, game mechanics and strategy. Rob is the life of every game developed by Betfoundry.

Rob’s ultimate challenge is to create pure engaging entertainment for game players and to continually investigate new ways to break boundaries in what Betfoundry can deliver for our clients.

Ashley Adir - COO and Founder

Ashley Adir is one of the co-founders of Betfoundry. He has been pioneering in the corporate and gaming web development industry for the past 12 years. His diverse internet knowledge includes Marketing, SEO, Web design and development, programming, animation and a host of other talents.

Through an extensive career Ashley has managed and creative directed brands such as Redbull, Jack Daniels, VW and Old Mutual. Ashley has led these brands to win awards such as the prestigious Loeries and the Design indaba Construction Award, through design and strategy. During this time Ashley was partner and creative director of Stonewall Productions.

For the past 5 years Ashley has been the Managing Director for Vegas Kings handling the accounts for the world’s leading gaming brands including 888, Ladbrokes and Betfair to name a few. Over the last 2 years Ashley has also stepped into a management role at Betfoundry working with a strong team of game developers.

Ashley helps steer Betfoundry in being one of the leading agencies which exclusively serves the Online Gaming Industry.